The only influencer casting engine that interprets your brand DNA to find voices that actually resonate. No vanity metrics, just pure alignment.
Creator marketing runs on spreadsheets: followers, engagement, demographics. Useful data, wrong question. Two creators with identical metrics can deliver opposite results, because what moves people is how a creator tells a story, and no dashboard measures that.
We profile every creator's DNA: content identity, narrative style, audiovisual language, audience relationship, commercial behavior, production capability. Built from what they publish, not from their media kit.
Then we match it against your brand ID and campaign: what you need to say, to whom, to hit your goal. The result isn't a list of popular creators. It's a cast.
Talent agencies recommend their roster. Marketplaces recommend volume. We recommend whoever fits your campaign best, because your campaign is the only thing paying us. 100% brand-side.
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Creators on our payroll. No roster to protect, no quota to fill.
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Brand-side. Your campaign is the only thing paying us.
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Question behind every name we send: does this fit the message?
Your brief, your brand. Tell us what you need to say.
Every creator's DNA scored against your brand's specific need.
A ranked list of the creators with the strongest fit for your brand, your customers, and your message, with the reasoning behind every name.
Launches, repositionings, brand campaigns: anywhere the message matters more than the media price. If you've ever watched a well-targeted creator post fall flat and suspected the problem was fit, this is for you.